Course Overview
Your website will be – at minimum – the online brochure for your business – and it will serve as your business plan. It will tell the world about you and the value you will bring into the lives of your customers. It will tell everyone why you are unique and exactly why they should do business with you. If you are selling online, your site will take on more meaning as you lead your customers to purchase on your site. And your site will become the hub of your business no matter your value proposition. The reason for this is simple… you are a micro-entrepreneur – not an entrepreneur with a store front and employees. In many cases you work from home, so the website is your ‘storefront’. The ultimate reason for building a website is to get your company, your goods and/or services, and your value proposition ready for market. There is no easier and cheaper way to do this well than to build a web presence.
Objectives:
- Research the ideal web presence among your competitors or non-competing companies with great sites
- Order your domain and hosting service
- Explore the back panel of your hosting platform including securing your site and setting up email
- Select and order the ideal template for your products or services
- Organize and outline the website
- Populate the template with your company information
- Find or create exciting assets (pictures or videos) that tell your story
- Deploy site-builder for WordPress to further customize your Site
- Set up a store with Woo-Commerce