Course Overview

Creating a buzz through social media is easier than you think. It takes the same level of commitment you give to all the roles in your life – and especially that of a business owner. You have something to say and something to sell. You may have messages that positively impact the lives of others. The important thing is to share your knowledge, inspiration and enthusiasm with others. The best way to do this is through social media. Your target audience may be on Facebook or Instagram. Your future clients may be on LinkedIn. If you are an artist or musician, Tic Tok may be the social of choice – but the process is always the same. You just need a schedule, some great content and a level of commitment. Your customers will find you.

Objectives

  • Evaluate the various aspects of Inbound Marketing in terms of your business idea
  • Become familiar with the various outlets including:
    • Facebook
    • Instagram
    • Twitter
    • LinkedIn
    • Pinterest
    • Tic Tok
    • U-Tube
  • Build Various Types of Content
    • Blogs
    • Videos and Podcases
    • Downloads – eBooks and White Papers
    • Email marketing
    • Webinars
  • Curate content for your social streams
  • Organize and repurpose social assets – pictures and videos
  • Develop an overall strategy to bring customers to you
  • Improve your strategy with Search Engine Optimization and Analytics
  • Create delight among your customers to form a perpetuating wheel of prosperity